Hi, I’m Chad Rolinski

Product Design Leader with 20+ years of experience spanning consumer and enterprise platforms, from 0-to-1 initiatives to AI-native experiences. Known for bringing clarity to complex problems, driving vision to execution, and building high-performing multi-disciplinary teams.

Amazon (AWS)

Portals

Product Design Manager

Repositioned AWS API Gateway as a market leader. Raised the bar on craft and surpassed adoption expectations.

Elevating CraftScalable MechanismsChallenger → Leader

Amazon (AWS)

Resilience Hub

Product Design Manager

Defined strategy and integrated AI to make critical systems resilient for regulated industries.

AI-PoweredVision and StrategyRegulated Industries

Sony PlayStation

PlayStation Partners

Senior Product Design Manager

Established design as a strategic pillar, scaling the team 4x and growing design system adoption across 30+ applications.

Team BuildingDesign SystemDevelopers and Publishers

Sony PlayStation

PS5 Game Base

Lead UX Designer

Re-envisioned the PS5 social experience, including voice chat, messaging, screen sharing, and Share Play, for the most successful console launch in history.

Vision and StrategyNew ParadigmsTVConsumer

Amazon (AWS)

Console Studio

Product Design Manager

Let non-engineers make production-ready changes with quality control built in, cutting delivery to days and effort by 60%.

Visual BuilderProduction-ReadyFaster Delivery

Amazon (AWS)

Team AI Enablement

Product Design Manager

Accelerated an org of 18 to AI-native workflows, with a motivated team building AI tools to accelerate workflows.

AI EnablementWorkflow AccelerationDesign Org

Personal ProjectCase study coming soon

TV Recommendation App

This is a personal project to learn how to use AI in development. I built it to solve a challenge of my own: finding the next great TV series to watch, across my subscription services. I wanted a clean interface, an app that learns and adapts to my tastes, and the right info at the right time.

AI-PoweredWebiOS/Android

More work

Sony PlayStation

PlayStation Now

Lead UX Designer

Grew PlayStation’s cloud gaming subscription service to 3M+ subscribers and led its expansion to PC with a full cross-platform redesign.

Cloud Gaming3M+ SubscribersMarket Expansion

Sony PlayStation

Product Development App

Product Design Manager

Redefined a product collaboration app roadmap to meet critical PS5 launch milestones.

Executive TrustTeam RebuildingPS5 Launch

Experience

Full experience

Let’s chat

Happy to connect, whether it’s a coffee chat or collaborating on an interesting design problem.